Building Businesses, Leading Teams & Prioritizing What Matters with Sergey Kuperman | Making the Grade Podcast S4E7

In this episode of the Making the Grade Podcast, Georgia sits down with entrepreneur and deVINE Naturals co-founder Sergey Kuperman to discuss what it really takes to build a business while balancing family life, leadership, and personal well-being.

From growing deVINE Naturals from a single storefront into multiple retail locations, an online marketplace, and a wholesale operation, Sergey shares how intentional systems, strong leadership, and healthy habits have helped him navigate the challenges of entrepreneurship without losing sight of what matters most.

Whether you’re a business owner, team leader, or simply trying to balance work and life more effectively, this conversation is packed with practical strategies you can apply immediately.

Building a Business That Can Grow With You

Every entrepreneur dreams of growth, but sustainable growth requires more than hard work.

Sergey shares what it was like to grow deVINE Naturals from one storefront into a thriving wellness business while continuously adapting to new opportunities and challenges.

We discuss:

• Building systems that scale
• Leading through change
• Learning to delegate
• Creating a business that supports your life—not the other way around

Leadership Through Systems and Trust

As a business grows, so does the importance of empowering others.

Sergey explains how delegation, trust, and simple organizational systems have helped his team work more efficiently and collaboratively.

We also discuss how tools like Trello create visibility, improve communication, and reduce overwhelm for everyone involved.

Strong leadership isn’t about doing everything yourself—it’s about building systems that allow others to succeed alongside you.

Balancing Business, Family & Well-Being

One of the most meaningful parts of the conversation is the discussion around balancing entrepreneurship with marriage, fatherhood, and personal health.

Sergey shares why protecting time for:

• Family
• Exercise
• Wellness
• Recovery

has ultimately made him a better leader and business owner.

Instead of viewing self-care as optional, he sees it as essential for making good decisions and showing up fully for both his team and his family.

Sustainable Habits for Long-Term Success

Throughout the episode, Sergey emphasizes that success isn’t built on hustle alone.

It’s built through small, intentional habits that compound over time.

From organization and planning to movement and adaptability, he shares practical strategies that have helped him continue growing both personally and professionally.

What You’ll Learn in This Episode

In this conversation, we talk about:

• Building and growing deVINE Naturals from one storefront to multiple locations
• Leading a growing team through delegation and trust
• Using Trello and simple systems to stay organized
• Balancing entrepreneurship, marriage, and fatherhood
• Why self-care is essential for leadership and productivity
• Creating sustainable habits that support long-term success
• Learning to adapt through every season of business and life

Whether you’re an entrepreneur, business owner, manager, or someone looking to build healthier systems, this episode offers practical advice for creating success that’s both sustainable and fulfilling.